In the world of corporate gifts, there is never a bad time for giving a gift. Whether it’s meant to build your reputation or enforce your brand, corporate gifts are an important marketing tool and they play an essential role in sending out the right message.
This is especially true during the festive season. Of course, Christmas is the main gift giving season of the year and this means gifts for customers and staff in the corporate world. But where does one really start when it comes to giving corporate gifts? Should they be a marketing tool or should they be a simple reward, and who should be given a Christmas corporate gift? In this article, we will be covering topics that will answer these questions
Who Should You Buy Gifts For?
This is one of the biggest questions pondered by many companies during Christmas. However, the first in line for corporate gifts should be the staff and regular customers.
Awarding gifts to the regular customers is a good way of showing your gratitude and it is also a great way of building and holding a strong working relationship. It is an ideal way of showing the clients that you value their business and you will encourage them to stay with your business rather than moving elsewhere.
Giving corporate gifts is also vital in a marketing perspective. You can brand your corporate gifts which will essentially provide you with a chance of having your logo seen by customers on a regular basis, thus offering a reminder of your existence. Calenders and desk items are the most effective in this case as they provide greater visibility for your brand by being placed on a prominent position. This will serve as a permanent reminder of your brand. I tend to import my products from corporate gifts suppliers.
However, it is not just the regular customers who should be getting these gifts.The occasional and prospect customers should as well be targeted through this method as the gifts will provide a great opportunity of your brand being seen in a unique manner.
Things become a bit different when shopping for staff gifts as the motives for buying corporate gifts ideally change. Rather than having gifts that are promotional and marketing oriented, the corporate gifts for staff should be for rewarding and thanking them for their efforts throughout the year. Corporate gifts can also be distributed more on a motivational basis so that they are given as awards to those who perform remarkably. They can as well be awarded to all the employees when celebrating the festive season.
However, the approach to these gifts will depend on the size of the company and the budget. Regardless, there is no doubt that gifts will have a positive effect on the motivation and the morale of the staff. Those who are awarded will always have the motivation of working more to the success of the entire company. This goes without saying that the majority if not all of the staff should each get a gift. This will avoid any potential ill feelings towards the people who have been awarded gifts. Bottom line is that each company should employ this wise strategy because it can only gear the entire business towards success.